First impressions really do count.  In business that first impression is more often than not the headshot you publish on your social media accounts.  Be it LinkedIn, Facebook, Instagram, Twitter, or your business website/blog.  Potential clients/customers will use that image to create an impression of who you are.  Therefore it is so important that the image conveys the right message.

• Your headshot should be recent, so that it is an accurate representation of who you are.
  
  
• Your headshot should be well lit, professionally composed and show you at your best.
  
  
• Show off your personality.  A welcoming smile says a lot about you and will fill your potential client with confidence.
  
  
• Stand out from your competition.  So many people post a family photo (with the other family members cropped out) on their LinkedIn profile, resulting in a grainy, low quality image.   Remember, first impressions.
  
  
• Headshots can be used on your website, business cards, marketing materials, etc.  Consistency is key, after all you are your brand.  Using a professional headshot in all the forms of marketing your clients see will help create a professional look for your business.